Time Out’s Creative Solutions team develops multi-platform campaign for best-selling dry shampoo brand BATISTETM – including editorial sponsorship, custom content, digital promotion and live events at Time Out Market New York. Time Out has created a multi-platform campaign to drive awareness for America’s #1 Dry Shampoo Brand BATISTETM, targeting an aspirational Gen Z audience. As part of the campaign, BATISTE will be the editorial sponsor of Time Out’s Future Seekers: a list of young adults curated by Time Out’s editorial team, who are post-grad or transplants in a new city, exploring their career options and enjoying what their new homes have to offer while they experience life’s biggest transitional moments. BATISTE recognizes that as Gen Z experiences these big transitional moments, they are adjusting to more responsibilities and freedom, with less time to do it all. With this in mind, the brand, in partnership with Time Out—a trusted global voice for urban explorers looking for recommendations on where to go and what to do in their cities and beyond—will help support Gen Z by simplifying their routines and allow them to explore their city and career options, connect with friends, and confidently tackle the next stage in their life. “BATISTE makes great hair easy to achieve in minutes, not hours, so consumers are free to spend their energy on themselves and what they want to do—whether that means focusing on fun, or their career and future,” said Stacey Ramstedt, VP of
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