The 16 best online shops for flower delivery in London

Flowerbx smell good, that’s for sure. We know this because the founder was previously at Tom Ford for 20 years. But they don’t just satisfy those senses, they’re seriously easy on the eye too. These are fancy, clean-looking bouquets (they specialise in single-variety bunches), hand-tied in brown paper and tied with a stylish black Flowerbx ribbon. 

Flower Station is a true saviour for those of us with a memory like a goldfish or a severe case of last-minute-itis. It offers Londoners 24-hour service and same-day delivery (even on a Sunday) on orders before 6pm. The bouquets vary in price, so there's something for every budget. But one thing you can always count on is the top-notch quality of the pretty petals. These flowers really do look the business. It's easy and effective – what's not to love?

These guys are well-loved for their seasonal ranges, which means you always get something current and suited to the mood. Their team of experienced florists have a seriously good eye, and all of their bouquets come hand-tied. Something proper special, maybe for your mum.

Want your online flower delivery service to be ethical? Check out the excellent Arena Flowers. All the flowers these guys source are from ethical suppliers and Fairtrade-certified farms, with all workers receiving at least a real living wage. And what does that mean? Well, exceptional flowers as well as solid ethics. Arena Flowers has been in the flower delivery business for more than 14 years, delivering more than 10 million bouquets in the process. So they know what they're doing. They’ve expanded their offering in recent years, too – now you can order letterbox flowers, plants, gifts and hand-picked bouquets, many of which are categorised really nicely on their site. They also offer a subscription flower delivery service, meaning you can give yourself – or someone who deserves it – a little present every so so often.  

Yeah, Etsy! There really isn’t much this online marketplace doesn’t now offer, and its online flower delivery options really are some of the best around. Etsy will put you in direct contact with flower delivery shops in your area and beyond, which means you’ve got an excellent range to choose from – including solid options if you want to keep things nice and local. Options range from bouquets from larger suppliers all the way down to proper niche artists doing some very fancy things with flowers. Be warned, though: you’ll end up down a rabbit hole of scrolling because there’s a lot of lovely stuff on here.

We’ve said the same thing about our same-day flower delivery feature: we know Interflora aren’t exactly niche but they do really know what they’re doing. Plus they are super-reliable and have, in our now-extensive experience, some of the best customer service going. And when you’re a big old beast like this then you develop excellent relationships with growers of every ilk, meaning access to some of the best flowers in the business. So if you’re less bothered about your flower delivery coming from a little boutique shop in east London then definitely check Interflora out. Big doesn’t mean bad – it can sometimes mean very good, in fact. 

Floom is seriously well-known, and for good reason. This isn’t a florist doing delivery, this is a massive online marketplace where you can browse a whole host of independent florists, with most of them offering same-day delivery. And they’ve made it as stress-free as possible - simply input your postcode and choose your price range, flower type, colour and occasion. Awesome. 

If you’re looking for value, then definitely give Prestige Flowers a look. Not only do they serve up discounted bouquets of very decent quality, they also deliver a whole load of free chocolates. And who doesn’t want free chocolates? But there’s more. These guys are big on sustainability and even have some fancy accreditation (an Ethical Company Award) to back that up. Plus they do a lot of charity work, turn more than 100 tonnes of green waste into compost every year, and have recently pledged to plant more than 12,500 square metres of wildflower meadows in 2023. In essence, they are good eggs that sell great value flowers for delivery which sounds like a pretty good combo to us. 

Bloom & Wild is the pioneering brand behind letterbox flowers: beautiful blooms that arrive in a flat rectangle of a box that is perfectly sized to slide through the front door. The major advantage? The lucky recipient of your gift doesn’t need to be at home to pick up their flowers. The other lesser-known benefit is Bloom & Wild tends to deliver their flowers when they’re still in the bud, so you get to marvel at the opening and enjoy a much longer shelf-life than most cut flowers have. 

Quite possibly the classiest florist in London, Pulbrook and Gould have been delivering the highest calibre blooms for the past 66 years and counting. If your loved one loves luxury, treat them to one of the peerless bouquets inspired by English country gardens and the naturalised aesthetic of Constance Spry. 

Who said flowers are for softies? Rebel Rebel florists (named in honour of the David Bowie song) put the punk power in a posie. For each occasion, this florist creates a bouquet of seasonal blooms in bold hues. There's also the option to add on extras like candles or go for a full-blown subscription if you want a gift that'll last. Plus, this place hosts in-person workshops if you want to create beautiful arrangements IRL.

That Flower Shop has a small selection of hand-tied bouquets available online. Its spectacular, alternative bouquets will make every hipster and art enthusiast weak at the knees. And who wouldn’t want that kind of power, huh? This place works with local florists and is focused on being as sustainable and ethical as they can, "without compromising on style and artistry" of course.

One of the best things about East London florists Grace & Thorne is that it delivers to most parts of London – even offering same-day if you order before midday. These guys have done incredibly well since launching a tiny studio on Kingsland Road in 2011, offering artful bespoke designs that favour a wilder aesthetic. We're big fans. If the special someone in your life likes their greens, wants something more Insta than Facebook, and enjoys the more natural side of life, they'll love these. 

Another letter box flower specialist, Postabloom delivers stylish bunches straight to your doormat. From Blood Red Roses to Morning Dew Snowy Blooms, there are loads to choose from. They even offer specialist next-day courier deliveries or Saturday deliveries, and you can add a free greetings card.

If you've walked past Liberty's Great Marlborough Street entrance, chances are that you'll already have been won over by the deliciously ornate goods from Wild at Heart. Florist Nikki Tibbles has been creating opulent floral showstoppers since 1993, with branches at Liberty, in Westbourne Grove and on Pimlico Road. And boy do these wow. Wild at Heart might not have the cheapest blooms, but what you can expect is quality - and each bouquet will be delivered by hand, so that's nice. A real special occasion set of petals, this one. Look at them! 

The Fresh Flower Company is located in leafy East Dulwich, incredibly easy to get to if you'd prefer to pick out your flowers in person instead of ordering online. The very modern delivery service means that if you order before 11am, it's guaranteed that your flowers will arrive on the same day (as long as you live in London). As well as flowers, from posies to roses, The Fresh Flower Company also sells candles, perfume, vases pots and more.